A lista de marcas de beleza de propriedade de celebridades cresce. John Legend anunciou recentemente planos para lançar uma linha de cuidados com a pele acessível para consumidores com tons de pele melanados e escuros e também levando em consideração distúrbios de pigmentação e condições da pele, como eczema. A linha está em fase de desenvolvimento e um nome ainda não foi compartilhado publicamente.
“Of course, I’m in the public eye, and so there’s a bit more of a premium placed on making sure we take care of ourselves and present ourselves well to the public,” Legend tells Fortune. “But everybody has skin, and everybody cares about their skin, and everybody cares about presenting themselves well in every situation, whether it’s, you know, family, community, or wherever they are.”
The singer’s skin=care venture is part of his new partnership with A-Frame Brands. (The holding company also has Naomi Osaka’s Kinlò and Gabrielle Union and Dwyane Wade’s forthcoming Proudly in its portfolio.) Legend admires the company’s attention to traditionally underrepresented and underserved groups, and says A-Frame Brands is “concerned about creating something that is affordable and accessible to all kinds of people” and “truly loves people of colour and wants to provide people of colour with the care that we deserve.”
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